The animated sequence in “Harry Potter and the Deathly Hallows: part 1” was the first and only time a fully animated scene was used in all 8 movies. Using animation in this second to last movie was a bold move in terms of economics, as it would have been much easier to just film this 3 minute extra scene with the actors already on set. However, thanks to the massive success that the previous Harry Potter movies have brought to Warner Bros (the production company), its clear that money was not their main worry when it came to choosing to add some animation into the film.
Using animation to shoot the scene gives so much room for creativity that live action doesn’t allow. The use of camera angles and textual design, the way the characters move and react would have been tricky and difficult and time consuming in live action. Similarly they could have chosen 2D or stop motion to illustrate this story which may or may not have been economical, but they would have missed out on the eerie, mystical, mysterious feeling that the 3D software brings to the film.
Even though making this sequence may or may not have been economical for the production, using animation to tell the Beedle the Bard story paid off as the movie turned out to be the second highest grossing film of the franchise outside of north America. In its first week the film grossed $330 million and worldwide gross a whooping $960 million1.
As I’ve stated in all my blogs on this subject, using animation to tell “The Tale of the Three Brothers” was socially, aesthetically, technologically and economically more inviting, interesting and beneficial to the audience than any other live action or different animation technique could. It made the audience still feel as if they were immersed in the Harry Potter world and the animation was so smooth and pleasing to the eye, its left audiences still enjoying it years after its first release.
1 IMDB. (2011). Harry Potter and the Deathly Hallows Part 1. Available: http://boxofficemojo.com/movies/?id=harrypotter7.htm. Last accessed 5th may 2014.